As recapped by the New York Times, Campari sought to promote responsible drinking. We teamed up to reward moments of probable drinking – consulting a cocktail recipe, searching for a happy hour and moments between 12-4am – with a safe ride home, courtesy of Lyft.
Kraft enjoyed Kiip’s recipe for success by adding zest to everyday moments with a delicious $0.75 in savings. By owning endemic moments, Kraft enjoyed an engagement rate 151% higher than Kiip’s benchmark.
New York Times – who sought to drive subscription trials – owned the moment with Kiip. We rewarded mobile achievers with unlimited access to NYT’s premium articles. Trials flew off the virtual newsstands at a 61% redemption rate on NYT.com.
"Our partnership with Kiip garnered top performance, though most memorably, Kiip's CEO, Brian, proactively introduced us to one of his prestigious press contacts to boost campaign exposure - a gesture of true partnership."
"Campari America partnered with Kiip and Lyft to reach consumers with the goal of providing real value in a non-boring way. We offered Lyft ride discounts at the right moment – consumption moments – to inspire a safe ride home. We attribute the campaign’s success – it’s 21 percent engagement rate and 48 percent increase in brand consideration – to two things: it's not preachy, and it encourages smart decisions at the right moment."
"Kiip leveraged Nielsen Digital Brand Effect to quantify the effectiveness of their mobile rewards network. By measuring brand lift across seven awareness campaigns, Kiip was able to create an internal awareness benchmark and use the results to highlight the performance of their network in exceeding brand goals with their clients. Kiip’s performance exceeded Nielsen mobile awareness norms by 9x."
