Here at Kiip, fighting fraud and enabling transparency across the ad ecosystem has always been a top priority, and we’re constantly looking for new ways to reaffirm our commitment in these areas. Rooted in action, our Fraud Manifesto commits to the following:
Kiip is also a highly supportive partner of other industry organizations that share our commitment to ridding the mobile ad ecosystem of fraud. In collaboration with Pixalate, Kiip is working to receive the Trustworthy Accountability Group (TAG) “Certified Against Fraud” seal. We've also updated our privacy disclosures and consumer opt-out tools to ensure that they meet with the industry's most stringent requirements for interest-based advertising, as outlined by the Online Interest-Based Advertising Accountability Program, a self-regulation initiative that is part of the BBB (Better Business Bureau).