KIIP'S MISSION TO COMBAT FRAUD

Here at Kiip, fighting fraud and enabling transparency across the ad ecosystem has always been a top priority, and we’re constantly looking for new ways to reaffirm our commitment in these areas. Rooted in action, our Fraud Manifesto commits to the following:

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    We have zero tolerance for ad fraud among our partners. Any partner found to be engaging in fraudulent industry practices is immediately shut off.

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    Price triggers and engagement rate triggers will be implemented that alert us to suspicious activity. Those alerts will bring apps to the surface and pause delivery until we've confirmed the activity is genuine.

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    Pre-Bid: Using fraud detection tools from Kochava and Pixalate, we conduct daily scans of inventory for invalid traffic.

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    Post-Bid: We recently integrated with the IAB’s Open Measurement SDK and will be rolling this out across our network over the next month or two.

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Fraud Prevention Ecosystem


Kiip is also a highly supportive partner of other industry organizations that share our commitment to ridding the mobile ad ecosystem of fraud. In collaboration with Pixalate, Kiip is working to receive the Trustworthy Accountability Group (TAG) “Certified Against Fraud” seal. We've also updated our privacy disclosures and consumer opt-out tools to ensure that they meet with the industry's most stringent requirements for interest-based advertising, as outlined by the Online Interest-Based Advertising Accountability Program, a self-regulation initiative that is part of the BBB (Better Business Bureau).