Mobile Attribution Myth Busting
Despite growing adoption of mobile and a media shift towards mobile-first campaigns, several myths still exist surrounding what is and isn't possible when it comes to attribution. What are the consequences of operating on old information when it comes to mobile attribution? Where did these myths come from? And, what power can we regain from disproving them?
Download this whitepaper and learn:
- How mobile app to site attribution is possible.
- How to get your in-house analytics to work for a mobile campaign.
- Why app networks can and should tell you where on their network your media is running.
- Why the prevalence of fraud is not equal across all possible mobile media buys.