Digital advertising industry has grown and matured at an astounding rate, attracting large, dominant forces such as Google and Facebook, as well as droves of smaller advertising technology companies. Despite all of the innovation happening in ad tech, the digital advertising supply chain has been forgotten and has become so complex that it is no longer manageable.
Digital advertisers have also forgotten their biggest priority: the user. As it currently stands, the user is taken advantage of, their data resold, all for an annoying experience without anything in return.
What if the very ad dollars being spent (and often wasted) to reach users was instead put to good use to reach users in the form of a reward good for digital goods and services?
At Kiip, we've decided to create the future by exploring blockchain products that address the issues above. Koin is our media token, and Single Ledger is our transparency and consensus product.
Point of clarity: Koin is working with XCHNG on their blockchain protocol. When their token is released we will be interoperable and are comfortable with multiple media tokens to enable more efficient buying and selling.