"...when you look at the advertising system evolving, it’s all about servicing the moment.”

Kiip Announces Jason Lapp as new CEO

March 18, 2019 -- Today Kiip announced it has hired Jason Lapp as its new CEO. He has assumed day to
day leadership of the company and will also join its Board of Directors. Mr. Lapp will be based
in Kiip’s San Francisco office.


Mr. Lapp brings 20 years of media, marketing and advertising experience to his leadership of
Kiip. Most recently the Chief Growth Officer at Kantar/WPP, home of the world's leading
research, data and insights brands. He spent his last 13 years with that company in multiple
executive roles, all focused on growing its marketing insights and strategy business.
“I’ve known Jason for some time and have watched his great work at Kantar very closely,” said
Lars Leckie, Managing Director at Hummer Winblad and Kiip Board Member. “We’ve been in
touch about having Jason join the board and working together on Kiip for months. Jason is well
familiar with our business and excited about the potential from his interactions with the company
and our clients and partners. We’re delighted to have him leading Kiip.”


Jason is a recognized leader in growth, business strategy and monetization. At Kantar he
helped to advance the company’s go-to-market and growth strategies. During his tenure he was
responsible for driving over $450M in new revenues, built and managed a $65M sales and
marketing business and played a lead role in building a $100M digital media measurement
business.


“Kiip has long pushed the vanguard of what brands and marketers can do in mobile, so I’m
extremely excited to take this leadership position,” said Mr. Lapp. “Kiip partners have long
enjoyed tremendous results from their work with the company, whether their KPIs are based on
pure performance, enhancing loyalty, or any other kind of response. We look forward to
introducing Kiip’s unique value-exchange model to even more mobile marketers as we continue
to grow Kiip in the years to come.”


Mr. Lapp replaces Kiip founder and former CEO, Brian Wong, who departed his day-to-day role
with the company in February and has been on an indefinite leave of absence to focus on a
personal, legal matter.
About

PR contact info is below:

Mark Naples

Mnaples@witstrategy.com

Www.witstrategy.com

 

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